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Line available exclusively in Amazon's stores
October 19, 2026
By: Tara Olivo
Kimberly-Clark has announced the launch of Big Dreams diapers and wipes, a new exclusive collection in Amazon’s stores.
Developed in collaboration with Amazon, Big Dreams was created for the next generation of parents seeking premium-quality diapers and wipes that deliver reliable performance, comfort and value. Designed for growth and created for comfort, the collection helps families spend less time worrying about everyday essentials and more time focusing on everyday adventures.
“Every milestone starts with a first step, a first discovery or a first adventure,” says Heather Sorebo, senior brand manager for Big Dreams at Kimberly-Clark. “That’s the inspiration behind Big Dreams. We designed a premium diaper that gives parents confidence and babies the comfort and protection they need to explore the world around them. Because every big dream starts small.”
Big Dreams diapers are designed to provide an ultra-comfort, dreamy feel, and all day and night protection, and are clinically tested to be safe for sensitive skin. Big Dreams wipes are 99% water, dermatologist-tested and made with ingredients selected with sensitive skin in mind. The collection gives families access to premium-quality essentials at an affordable price, without asking them to compromise comfort or performance.
With all-day and night protection, Big Dreams diapers are designed to help babies stay comfortable and protected as they move, grow and explore. Each diaper features a Wonder Dry liner, blowout blocker and sizes 3-7 have secure tabs and anti-slip grips to help ensure it stays in place while sleeping or on the go.
Available exclusively in Amazon’s stores, Big Dreams diapers and wipes can be delivered directly to families’ doors, helping simplify the routine and keep everyday essentials on hand. Eligible products are also available through Amazon programs including Amazon Registry and Subscribe & Save.
“For parents on the go, convenience is an important part of making everyday life easier,” says Traci Schmidt, director of Household Essentials at Amazon. “The Big Dreams collection, exclusively on Amazon.com, offers an easy way for customers to discover selection that brings together comfort and performance.”
Big Dreams diapers and wipes are available exclusively in Amazon’s U.S. stores in a selection of sizes, pack quantities and formats, with prices starting at $8.99 for diapers and $7.99 for wipes.
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